Located in the heart of Hollywood, Lure delivers a decadent dose of glamour wrapped in a luxurious modern design. Upon entering, guests are ushered through a sweeping diamond facade into a wonderland of artistic details. Featuring oversized cabanas, intricate metal lace work, dark mahogany floors, suede paneling, plush lounge seating and kinetic light spheres that are choreographed to music.

Designed by G+ Design, Lure offers a seamless indoor/outdoor flow, with an expansive open layout. The venue is an impressive 18,000 square feet, which accommodates up to 1,700. There is a separate VIP area featuring bar and rest rooms and multiple full-service bars located in all the right places. Lure is one of the only venues that incorporates Indoor and outdoor stages for DJs and live entertainment and with a 50,000 watt Line Array sound system and high-definition LED screens it’s about as close to Vegas as you’ll get.